Tails.com: Revenue Growth Through Personalisation

Industry: eCommerce / Subscription Pet Products
Solution: Product Recommendation Engine
Impact: Live system generating tailored product suggestions, boosting upsell revenue

Overview
Tails.com, a UK-based pet nutrition company, delivers personalised dog food subscriptions based on each pet’s unique needs. As they expanded their product range, they partnered with Ishango to help customers discover more of what they love—automatically.

The Challenge
Tails.com wanted to improve their product discovery engine and increase basket size by recommending additional items alongside a customer’s monthly food order. They needed a fast, accurate recommendation system integrated with their subscription model.

The Ishango Approach
Ishango developed a collaborative filtering recommendation engine in Python that analysed user behavior to generate daily, personalised product suggestions. The system was designed to scale and deliver insights into purchasing patterns.

The Result
The model was successfully deployed and is now live, contributing to increased revenue through smarter cross-sells. It also generated new marketing insights to help Tails.com refine their promotional strategies.